Twitter has added a new feature in the mobile app called fleets, where someone can post contents or pictures that disappear after 24 hours. This new feature works the same way Instagram, Facebook, Linkedin, and Snapchat story work.
The purpose according to Twitter is to help people feel more comfortable because a lot of people complain that Twitter feels so public, so permanent, and like there’s so much pressure to rack up Retweets and Likes. So fleets were developed to ease those pressure, helped people feel more comfortable sharing personal and casual thoughts, opinions, and, feelings.
How Fleets Works
Any user on the Twitter mobile app has access to post and view fleet. It is situated on top of the app, your followers can see your fleets at the top of their home timeline and everyone who has access to view your profile can also see your fleets. Only people who can send you DM can only reply to your fleet.
You can share text, reaction to tweets, customize pictures and videos with various backgrounds, add emojis, and post. The fleet is meant to disappear after 24 hours.
2 ways to Fleet
First of all, open the Twitter app and tap on “Add” on the top left corner of the screen. It will take to screen where you choose the kind of fleet you want to do. You have the options to choose between
Text: Which let you post text on your fleet
Gallery: This allows you to pick pictures or videos from your phone gallery. Videos can only be 30 seconds long and not more.
Capture: You can take pictures in real-time and upload them.
Video: This lets you take videos in real-time.
You can add text by clicking on the text and writing what you have in mind. There are options at the footer where you can style your text. From the gallery, you can upload pictures or videos or take real-time pictures and videos. When you are done, click on Fleet on the top right corner of your screen.
Another way to post on fleets is to convert tweets to Twitter fleets. You can convert yours or someone else’s with commentary.
Open the tweet you want to share on Fleets, on the bottom of the page, tap on the share icon. Click on the share to tweet in the pop-up menu. Edit to your style, you can change the background colour, add text and style. Then tap on share on the top right corner of your screen.
How to mute Fleets
Unfortunately, you can’t completely disable fleets on your account however you can mute an account on your fleet.
Click on the fleet on the top of your screen, tap on the drop-down arrow on the top right corner of the screen.
Tap on the Mute @ account name at the bottom of the screen. Click on Mute Fleets to stop seeing the account’s fleet. Also, tap on Mute Fleets and Tweets if you don’t want to see any activity from that account, but you don’t want to unfollow it.
The usefulness of Fleets to Brand
This feature can open up a new advertising platform for brands. Think about it, fleets open up a very wide range of commercial opportunities. Although it is still too early to affirm its success, advertising in this new location will be a reality, and it will surely land on Twitter in the same way that it currently operates on Instagram. It seems that we already have a new niche to promote our brand.
When Fleets was launched user demand and curiosity about the new addition seems to be impacting the product’s performance. Many Twitter users are reporting Fleets are lagging and moving slowly. Some people are complaining the feature is crashing their Twitter app.
Another issue is that the stories on fleet are not disappearing after 24 hours as it’s supposed to do. Hopefully, Twitter will get it fixed in the future.
Reactions from Users
A lot of people are not impressed with Fleets. They feel Twitter simply copied the story feature that was already existing in Instagram and Snapchat, Snapchat, Facebook, LinkedIn, and others.
Other tweets are bemoaning why another platform would add the story function to memes about the name’s similarities to the laxative enema brand, the function has been widely mocked.
For me, I think Twitter wants to key in the commercial success of the story feature in other social media apps. I bet in a few months to come, we will start seeing adverts in Fleets.