In our blog post, we shall be giving you revealing to you the top 10 Smartphone brands in Nigeria. The most populous black nation in the world, is definitely a big market for the sale of phones. Many smartphones brands have entered the Nigeria market and are no more but some are still standing string and show no signs of leaving the “juicy” Nigeria market anytime soon.
If you are Nigerian and looking to buy a smartphone in Nigeria, you should check out these post from Obejor Blog on the brands as their products are widely used. In addition, these brands have operational and efficient service centers in Nigeria too.
Here are the Top 10 Smartphone Brands in Nigeria 2019
Apple is popular in Nigeria mostly for its mobile products, the iPhone. In a gathering of 50 people, you’re most likely to see at least one person using an iPhone. The Apple iPhone is one of the few premium smartphone brands in the country. People who use it have a certain kind of prestige. Apple is one of the best android phones in Nigeria market.
To add, you can easily walk into an offline smartphone store/shop and purchase an iPhone; they’re ubiquitous. Likewise, almost all the top online eCommerce platforms in Nigeria such as Obejor.com sells iPhones.
Samsung has been a significant player in the Nigeria smartphone market from time immemorial. In fact, Samsung remains one of the earliest pioneer of Android-based smartphones in the Nigeria market. Samsung phones are equally ubiquitous in Nigeria and are also relatively easy to purchase and repair. According to a 2017 report by Counterpoint Market Monitor, Samsung was the top phone brand in Nigeria with more than one-third share in the total smartphone market.
Devices from the (now-discontinued) Galaxy J series, A-series, Galaxy S series, and Note series are some of the most popular Samsung phones in the country.
Currently on most e-Commerce platforms like Obejor.com, you can get the latest Samsung Galaxy Note 10 and 10 Plus.
Tecno Mobile entered the Nigeria smartphone market by providing “ultra-affordable” devices to customers at a time when smartphone prices were unbelievably exorbitant. Ever since, the brand has become a household name in the industry; a force to be reckoned with. It is one of the best phone product in Nigeria.
According to an August 2018 report by StatCounter, Tecno was the most widely used smartphone brand in Nigeria with more than 25% of market share. Likewise, in the tablet segment, Tecno also holds the top position with the most market share (>31%).
Infinix is another smartphone brand that’s very popular in the Nigeria market. It is owned and operated by the same parent company (Transsion Holding) as Tecno. They also gained traction in Nigeria market by focusing on providing smartphones people could buy without breaking a sweat — financially.
Interestingly, since it is also owned by Transsion Holdings — whose first experiment (i.e. Tecno Mobile) was successful in the region — it was easy for the company to sell Infinix phones to Nigerians. In a space of 12 months, their phones moved upwards from being the fourth most used smartphone brand (with 6% market share) to the second most used device (with 18.75%) in the country — according to StatCounter’s August 2018. report.
Nokia isn’t just a popular smartphone brand in Nigeria but the company also controls a huge share in the feature phone segment of the Nigeria market. According to a report by Pulse, Nokia gained more than 6% market share in 2017 due to the impressive performance and massive acceptance of the company’s Nokia 105 device.
The company has further gained more market share with new smartphone released like the Nokia 8, Nokia 8.1 and Nokia 8 Sirocco flagship devices.
Gionee is another popular brand in the Nigeria smartphone market. They are also well-known for producing affordable and battery-focused devices from its “Marathon M” and “A series.” It is estimated that they owns about 8% market share in the Nigeria smartphone scene.
Just like Infinix and Tecno, affordability is also the major traction of products carrying the iTel logo. In fact, the cheapest smartphones in the country are made by iTel, which sort of explains its popularity. It is also owned and operated by Transsion Holdings and owns about 6 – 10% market share in the Nigeria smartphone market. It is one of the top selling phones in Nigeria 2019.
Just like other Asian mobile phone brands, HTC stands for High Tech Computer. Actually, it is formerly known as High Tech Computer corporation. Now a days, it is popular as HTC corporation. It is a Taiwanese company best known for manufacturing smart phones and tablets. It was founded in 1997 by “Cher Wang” in Taiyuan City, Taiwan.
Many Nigerians love its phones including HTC 10 EVO, HTC Desire 10 Pro, HTC U Play 5.2, HTC U11 Life, HTC U11 Plus and HTC U12 life.
Huawei Technologies Co., Ltd. is a Chinese multinational technology company, that provides telecommunications equipment and sells consumer electronics, including smartphones and is headquartered in Shenzhen, Guangdong province. Nigerians are begining to love this smartphone because of their innovation.
Xiaomi Corporation is a Chinese electronics company founded in 2010 and headquartered in Beijing. Nigerians use phones such as Xiaomi Mi A1, Xiaomi Mi Note 3, Xiaomi MI5C Mi 5C, Xiaomi Mix, Xiaomi Redmi 4A, Xiaomi Redmi Note 4 and even the Xiaomi Mi 8.
Hope with these post, you now know about the top smartphone brands in Nigeria.